Developing an ecologically sustainable music industry.
In March 2010, I helped organize a workshop for the first partners of the UN Music and Environment Initiative (UN M&E). The purpose of the gathering was to discuss the current status of the music industry in addressing sustainability issues and agree on the way forward. The following questions were addressed: How can the music industry share best practices and tools for acting sustainably? How can the music industry reduce its impacts on the environment? How can environmental messages be jointly communicated, and subsequently, how can we measure the impact of that communication?